Pricing Strategies & Selling Value

One of the biggest challenges small businesses face is establishing competitive pricing strategies that actually work. Price yourself too low, and you’ll struggle to keep the doors open. Price yourself too high, and you’ll struggle to make any sales. Once you’ve...

Wright Stuff Radio: Improvisation & Your Business

From maintaining a positive attitude to training, problem solving, and risk mitigation – our experts talk about improvisation in your small business. Special guests: Megan Bryant, Zip Zap Zop & Idaho Laugh Fest, Bob Lanseth of Slanted Rock Brewery, and...

3 Ways to Improve Your Customer Service Practices

Getting new customers is tough these days. From increased competition on the internet to price haggling – it takes a substantial amount of time, energy, and money to bring in more paying customers. Once you’ve gained that customer, are you keeping them? Are you really...

Wright Stuff Radio: Measuring the Intangibles

Everyone knows the importance of tracking revenue, but how to you accurately measure the intangible aspects of your business? Customer service, employee engagement, and reputation are all examples of important elements of your business that are hard to track. Our...