Marketing takes a lot of work, and a lot of time. As a small business owner, you may find yourself struggling to keep up with all of the latest and greatest that digital marketing has to offer. Fortunately, technology has offered us new and innovative solutions to the overwhelming tasks associated with creating quality content.

Whether you’re just getting started, or if you’re an experienced business owner – here are a few tools you should master to maximize your digital marketing efforts.

Digital Content Tool #1: Adobe Spark

Video is big right now. If you’re taking the time to do Facebook LIVE videos, location tours, tutorials, or any content – you want to make sure that you can use that content again. Adobe Spark is completely free, and allows you to drag and drop video snippets, photos, icons, text, music, and voice recording into one streamlined video. The platform is not perfect, but it is an excellent option if you’re looking to try your hand at video.

When you’re ready to elevate your practice, I highly recommend Animoto for fantastic video production with ease.

Digital Content Tool #2: Canva

If you’re a design novice, Canva is a great option for you. If you’re an experienced designer, Canva is still a great option. With premade templates and drag-and-drop simplicity, you can create beautiful graphics on the fly. From infographics, to Facebook posts, and even eBook templates, they’ve got you covered.

Digital Content Tool #3: Hubspot’s Blog Idea Generator

Do you have a case of writer’s block? Hubspot has a handy-dandy free blog topic generator. Just put in your keywords, and you’ll get five different topic ideas. I recommend you tailor them to fit your brand, but it is a lifesaver when you’re in a creative rut.

Digital Content Tool #4: Grammarly

Grammarly is an all-in-one proofreading tool that integrates with many common business tools like Outlook, Word, WordPress, Slack, and Evernote. Grammarly is like spellcheck, only much more effective. Grammarly features a customizable dictionary, proofreading texts, and contextual recommendations. It’s a great way to elevate your digital writing prowess.

This is by no means an all-inclusive list, but these are great easy-to-learn options for novices and expert marketers alike.

Contributor: Erika Heeren is the founder of Heeren Content & Strategy and serves as Project Manager for Wright Stuff Radio. A 14-year marketing and public relations veteran, she has a professional focus on integrated media spanning 16 different industries. She works with small businesses and non-profit organizations to provide affordable, professional-quality content development, marketing, and public relations services.

Heeren has been featured in NextGen Military Spouse, Veteran on the Move, Wright Stuff Radio, and Social Media Week.

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