A Customer Relationship Management (CRM) can be an extremely valuable tool for a small business. When you have limited resources, the more you can automate – the more efficient you can be about growing your business. However, CRMs are time consuming to set up. Also, even the best CRM is only as good as the time you spend to implement it.
So when is it worth it? When should you set up your CRM?
#1: Your Team Is Growing
From your sales department, to your customer service reps – implementing a CRM can keep all your leads and clients from falling through the cracks. A good CRM helps you keep everyone in the loop.
#2: You Can’t Keep Up With Everything
Unfortunately, most businesses don’t realize that they need a CRM until they’re already dropping the ball. When you’re trying to build a customer base, those little slips can lead to multiple broken relationships. A CRM can help you automate certain follow up tasks to make sure your prospects and customers stay top-of-mind.
#3: You Need to Forecast More Effectively
While spreadsheets may work well for a small startup, the time will come when you need a better sales tracking option. A good CRM can help to give you a comprehensive insight into your team’s performance.
#4: You Have Too Many Apps
Feeling burdened by the multiple marketing, email, scheduling, and invoicing programs you use to keep your business running? A CRM can help you condense many of these items under one bill. If the CRM can’t replace the program, it may have an integration option to keep everything working in perfect synergy.
#5: You Already Have Revenue
Once you’ve landed your first couple of clients, implementing a CRM starts to make more sense. In the past, CRMs were so expensive that it took a solid base for small business owners to even consider implementing a CRM. Today’s CRM offer several cloud-based programs that are less cumbersome, and more cost effective.
Do a little research on your CRM options; the best ones will have options to scale with your business. That way, you don’t have to reinvent the wheel every time you pass a revenue milestone.